For many small business owners, marketing is a necessary evil, pushed aside by urgent deadlines, everyday tasks, and an occasional crisis. It is one of those important, but not urgent tasks, categorized by Stephen Covey in his now iconic Time Quadrant Matrix.
Let’s face it. Not every business owners is a born salesperson. This is especially true of service providers, who rely on their talent in a core competency to attract clients. The good news is that marketing is an acquired skill and you do not have to go to business school to learn how to do it. There is a wealth of useful marketing information on the internet and in books.
Following several choice business blogs is a simple way to pick up the necessary knowledge over time. While it might be difficult to implement a start-to-finish marketing strategy, you can decide to learn marketing in increments and apply this information consistently. In fact, marketing diva Fabienne Fredrickson says business owners must do something to market themselves every single day to escape the all too familiar feast-or-famine.
Fabienne’s fabulous blog is the first resource on my list of recommended reading. As a marketing consultant, she has developed the Client Attraction system, which covers marketing strategies, management systems, and her think-big mindset philosophy. The blog is chock-full of high-content articles and videos on all aspects of business development.
Debbie Bernstein’s Marketing Morsels presents simple marketing ideas that make people wonder how they did not think of it themselves. Each post provides one bite-size tip you can put to use in your business right away.
Thursday Bram is a professional writer and consultant. Though her blog focuses on market techniques for content creators, some of these ideas are applicable to all small business owners. Thursday has even compiled her advice into an e-book (hint: the original posts comprising the book are available on her site free of charge).
Freelance Folder (as the name implies) is a one-stop resource for freelancers and solo entrepreneurs. The site covers all issues of interest to freelancers from productivity to lifestyle to marketing. Readers can solicit advice on the forum and even advertise their services on the job board.
Finally, no business blog review would be complete without mentioning social media. By now, you must be familiar with its uses for business. Still, signing up for Twitter and posting random Facebook updates is not enough. This is where Social Media Examiner comes in. Every day it provides valuable step-by-step ideas for building a strategy for attaining success one blog post, tweet, and update at a time.
If you don’t want to visit half a dozen blogs each day, I recommend signing up for RSS. Here’s how to do it:
What is your favorite business development blog?







